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Showing posts with the label Leslie Doherty

T-Shirt Magazine - How to Get Your Brand Stocked in a Shop

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Struggling to get your brand into a retail space? Learn how to get your brand stocked in a shop by the owner of Fat Buddha Store Leslie Docherty. Over on t-shirt magazine he shares ten tips for pitching your brand to retailers. Check out the advice below or head over to T-Shirt Magazine to read the original post. Have a competent understanding of the store you’re aiming at If you’re trying to peddle bold, all-over print t-shirts, then avoid approaching a shop that carries clean, minimal garments, similar to Cos or Norse Projects. And this obviously works the other way around. Visualise your products in the shop you’re targeting and ask yourself (and others) whether it fits well or stands out like a sore thumb. For example, we carry a range of Huf and Only NY t-shirts, some of which share a certain design aesthetic that means they sit well together, yet each brand has its own distinct style that separates itself from the other. Have an original design, not THE curr...

I Dig Your Sole Man - In Their Shoes; Fat Buddha Store

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To celebrate 10 years in the business our friends over at I Dig Your Sole Man have interviewed the founder and owner of Fat Buddha Store Leslie Docherty about the pitfalls of retail and the changing game of streetculture trends. I Dig Your Sole Man has been designed to investigate and celebrate all facets of the global sneaker community through photography, films and storytelling, all sharing and celebrating this iconic part of street culture. IDYSM was launched in 2009 as the world’s first ever street blog designed exclusively around sneaker culture, showcasing the stories of people on the street who all champion sneaker style in their own way. Head over to IDYSM to check out this post and many other great pieces or read the full interview below: IDYSM: Hey Leslie. Congrats on the 10 year anniversary. How does it feel to have reached this poignant milestone? LESLIE: Quite pleasing, especially when competitors keep on opening, and then closing, the big retailers are jus...