Brand Profile - Superga
We have just welcomed back the Cotu classic from Superga in a range of new colourways and textural materials. One of the most wearable and all round classic silhouettes; this model has been a firm favourite of ours for years. In the spirt of this, in this post, we look back at Superga's extensive history. It's hard to believe that Superga is well over 100 years old. Under the care and attention of Walter Martiny in 1911, the Superga factory began to produce shoes with vulcanized rubber soles. It was here, in Turin, Italy, the Classic Superga 2750 heritage style was born. After closing during the war, the Superga factory reopened with a mission to bring high quality footwear to the people of Italy. The 2750 became established as the people's shoe of Italy, and Superga increased its product line with technical sport shoes, rubber rain boots and a growing range of colours and styles. The 2750 shoe has been an icon since the very beginning and has inspire...
