Eco & Ethics Spotlight - Fjallraven - Sustainable Materials
Scandinavian brands have lead the way in sustainability over the last few years with outdoor brand Fjallraven making it a key tenant of their brand. In this weeks Eco & Ethics Spotlight we look at the sustainable materials the imprint uses in all their products. Nature is Fjallraven 's biggest source of inspiration. It’s also where they draw their materials from and where the impact of consumption is most keenly felt. No decision is taken lightly. When considering a material they evaluate its efficiency, functional qualities, chemical composition and the amount they’ll need before making a choice. To help them make a decision, they use a Preferred Materials And Fibres List that grades materials in terms of their impact on the environment. And this list is constantly updated, reflecting new research and new materials. It doesn’t matter how sustainable it is, if a shell material doesn’t keep you dry they won’t consider it. Fjallraven must balance a material’s fu...