Edwin "BLEACH"

To start the new year,  Edwin have turned to Swiss artist, Thomas Koenig to transform a selection of denim and mainline apparel using his trademark bleaching technique.
 
The multi-disciplined artist was given free rein to customise twenty pieces across the collection and took to the streets armed with a box full of denim, producing DIY abstract compositions with the help of his bleach filled spray bottle.
Once complete, the finishing touches were added at the Orfèvrerie workshop in Saint-Denis, applying exclusive screen-printed artwork to each piece.
To document the creative process, young Parisian collective CESTAINSI were asked to shadow Thomas to capture the project in its entirety.

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