Uppercut Deluxe - Matt Pomade

To say we are excited to share the Matt Pomade campaign with you all would be an understatement. Tried and tested in barbershops and stores throughout the world, Uppercut's newest styling product, their Matt Pomade, has had an amazing response since its release in October 2016.

For those who have not yet tried it this product provides all the benefits and hold of their classic Pomade but without the high shine finish. Uppercut Deluxe Matt Pomade has been specially formulated to give a medium hold and a natural, matt finish. Long hair or short hair - don’t let the creamy appearance fool you, Matt Pomade really packs a punch once applied to your hair giving ample grip and hold to assist in achieving a great look that lasts. It grips in the hair, not in your hands giving you ultimate styling power. This product is also water soluble so it can be washed out with ease. A must have for your styling range.

To use simply apply to dry hair that has been washed beforehand with Uppercut Deluxe Shampoo and Conditioner. Start by working a small amount of product into dry palms, making sure to spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of your head forwards making sure to spread product evenly throughout your hair. Use a comb for a set, finished look or use fingertips to add texture. 

Available in store and online now and don't forget to check out this promotional video from their campaign below: