New Brand: Fronteer
In 2015 Jon Tang turned a life long
passion into a footwear brand of his own, forming Fronteer. Jang studied at the
University of Texas gaining a Bachelors degree in fine art and design, before
going to work for Puma as a graphic designer. After working as the lead
footwear designer for K-Swiss, Jang had built up enough knowledge and
confidence to start a footwear company of his own. His love of the outdoors and
NASA’s space programme became the main influence for his collections, taking pieces
of his influence childhood and transforming it into reality. Fronteer continues
to form its collections on this mantra, focusing on creating lifestyle pieces for
the outdoors. Fronteer’s aim is to inspire people to discover the outdoors with
their products as the catalyst.
Fronteer is now available in store and
online at Fat Buddha.
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