New Brand: Fronteer

In 2015 Jon Tang turned a life long passion into a footwear brand of his own, forming Fronteer. Jang studied at the University of Texas gaining a Bachelors degree in fine art and design, before going to work for Puma as a graphic designer. After working as the lead footwear designer for K-Swiss, Jang had built up enough knowledge and confidence to start a footwear company of his own. His love of the outdoors and NASA’s space programme became the main influence for his collections, taking pieces of his influence childhood and transforming it into reality. Fronteer continues to form its collections on this mantra, focusing on creating lifestyle pieces for the outdoors. Fronteer’s aim is to inspire people to discover the outdoors with their products as the catalyst.

Fronteer is now available in store and online at Fat Buddha.



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