Fleur Paint - Brand Profile
Thanks to popular demand from customers we now stock Fleur Chalky look paint! In today's blog post we will be looking at the brand in more detail.
In 1946 Luigi and Adele Dallamano founded the company Colorificio Centrale S.p.a. in Brescia dedicated to the production and sale of painting for decoration and restoration. From the beginning, the company has been characterised by the value attributed to research, innovation and dedication to the development of high quality products.
To date, the family business, run by the third generation, has established itself on the market also internationally, thanks to its particular sensitivity to changes and new trends in the world of colour and decoration.
Fleur Paint has its origins in the 70 years of experience gained by our company in the production of high quality colours for decoration and restoration, traditionally used for the recovery of historic artworks and buildings. The exclusive recipe of our colours is based on the skilful use of 18 different ingredients, including purest pigments and minerals, processed in small batches according to the traditional production method, which allows to obtain a product with unique characteristics and easy to use.
Fleur recipe ensures that the light, by striking the pigments, illuminates the entire surface, giving it a unique finish. WHAT YOU NEED TO KNOW
The Fleur range is made up of 84 unique colours with a strong personality that have been inspired by the world of fashion and design, or that recall more historical shades with a timeless charm. Each colour is characterised by a unique luminosity and colour depth.
The extraordinary matt finish and the vibrancy of its colors make Fleur paint unique. We are often asked to compare the mattness of Fleur with other paints. Any Fleur colour has a max. 2% sheen – a standard in itself very difficult to get to – but what’s relevant is the fact that it is impossible to get such a matt finish with an acrylic paint without affecting the vibrancy of colours.
Fleur paint contains a selection of silicates and other fine minerals, which refract and diffuse light on the painted surface. If you look at an object painted with Fleur, you don’t see a flat, “synthetic” mattness, but rather diffused light. You have the visual sensation of sinking into colour, and the final effect is very natural.