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The "E Standard" from Edwin returns to Fat Buddha Store with two fits across three options with the Modern Regular Tapered in stretch denim taking centre stage. The addition of silver hardware and a single stitch back pocket arcuate enhances the minimal and contemporary visual aesthetic. The more traditional aspect of the E Standard Collection includes the Classic Regular Tapered and Classic Regular Straight in signature Rainbow Selvage, offered in dark used and raw state wash treatments. All options feature a traditional leather back patch with the Edwin Japan slogan 'THE PRIDE OF MADE IN JAPAN.' The Edwin E Standard is a unique product, with no direct competition in terms of premium quality and a Made in Japan provenance. Available now in store and  online .

Japanese imprint Edwin having been making premium denim for generations including a range of the most venerated denim, Selvedge. We stock several variations of the Selvedge in a range of cuts from regular to tapered to slim. For the uninitiated Selvage is made using a loom that dispenses with modernized techniques to produce a classic artisan finish. Selvedge is often characterized by a denser weave that is tighter than their non-selvedge cousins. Selvedge by it's nature is finely bound at the edges and does not fray or unravel at the edges as regular denim often does. The “self-edge” is what gives the various distinct colours (red, white, rainbow), a practice fabric mills follow to differentiate between fabrics. Below we look at how to style the various Edwin Selvedge: White Listed Selvedge: White listed Selvedge is finished off with a White stitched turnup and is available in ED-55 , ED-71 and ED-80 . White listed selvedge is the most understated selvedge so we have team...

Here at Fat Buddha Store we take denim very seriously and pride ourselves in stocking a wide range of styles, washes and different price points. One of our most consistently popular brands for denim is Carhartt thanks to our extensive range and their reputation for quality. Hamilton Carhartt founded the Carhartt Company back in 1889, using denim as a foundation for his workwear empire, manufacturing tough, uncompromising clothing for the labourers of America. 126 years later, Carhartt WIP continue to carefully adapt and re-interpret denim workwear classics in variety of styles, weights and washes for the Spring/Summer Collection - See more at: http://www.carhartt-wip.com/news/products/2015/02/springsummer-2015-product-focus-denim#sthash.YZiMsgUe.dpuf Carhartt WIP can trace its lineage in denim back to 1889 when it was founded by Hamilton Carhartt who used denim as the foundation of his workwear empire, manufacturing tough, uncompromising clothing for labo...

We are glad to welcome our latest denim brand Lee to our exemplar collection, a brand devoted to contemporary design of iconic pieces. The company can trace its roots back to 1889 when it was founded by Henry David Lee as the Lee Mercantile Company producing dungarees and jackets.   Original innovations to the field include the introduction of the zipper fly in the late 1920s. The brand established itself as the industry leader during the 1930s and 1940s going on to gain celebrity devotes such as Marilyn Monroe and James Dean.   The brand has managed to retain a reputation for quality and innovation thanks to their obsessive approach to craftsmanship.   Known for their signature ‘lazy S’ back pocket, today the brand stocks a wide variety of Apparel. Denim should be treated as the anchor to any outfit so it’s worth taking the time to invest in the perfect cut for you. We will be stocking two of Lee’s most popular and modern cuts, the Luke and the Daren, ...

One of the newest book added to our literally bounty is a street style book with a difference, Denim Dudes. The ideal book for the Denim obsessed this richly illustrated title showcases over 80 metalheads punks, indie kids, rockabillies, bikers, hipsters and every other denim geek. The book includes interviews and features with some of the industry leaders such as Henry Holland (House of Holland), Francois Girbaud (Merithé et Francois Girbaud), Adriano Goldschmied (The Godfather of Denim, Diesel, Evisu), and Kenichi and Kenji (Warehouse Japan). The book also explores the best and most innovative denim street styling with photographs from all the key denim hubs such as Paris, Tokyo, London, New York, LA, Milan, Amsterdam, Stockholm, Barcelona, Osaka, Melbourne and Berlin. While denim enthusiasm was once seen as niche for designers and fashion professionals the popularity of premium denim has grown exponentially and can now be found adorning the legs of your everyman on the stree...

Do you wear Selvedge Denim, do you like to wear your Selvedge in, do you wish when you could wear them a bit longer before the crucial first wash, and when this crucial first wash comes about, would it not be good to have something that helps keep the colour. Yes, yes, yes and again yes - here is the product for you, 2 products infact, Denim REfresh and Denim Wash, some detaield info is listed below, but it will be available this week online at Fat Buddha Store ABOUT DENIM WASH A highly concentrated unique enzyme free wash specifically formulated to clean denim. This gentle liquid offers an unsurpassed clean by breaking down and rinsing away dirt whilst maintaining denim. Benefits: - Helps maintain colour intensity - Minimises fading - Reduces the risk of shrinking and stretching - Keeps denim in premium condition - Made from plant derived ingredients ABOUT DENIM REFRESH An all in-one product designed to clean and refresh and prevent stains from setting...

The Oiler Beanie from Edwin makes a comeback for Autumn/Winter 13 sporting some great new colourways and in a dot Yam wool. The Oiler Beanie features a folded cuff, cable knit pattern and is finished of with a small branded woven E tab. The Oiler Beanie from Edwin comes in three great colours Mustard, Mulled and Navy and features speckles through the wool and is a great fit on the head. The beanie is available now at Fat Buddha Store and online in the next few days. The perfect head wear for the winter months ahead.

It turns out that denim experts Edwin are also pretty handy when it comes to their t-shirts too, as evidenced by the recent drop of tees instore. The Edwin Trademark tee puts an interesting, vintage inspired spin on the Edwin branding, letting you represent the brand with style! Available in two colourways - grey and white, this classic crewneck style tee is a cracker. The Edwin Airbone tee channels somewhat of an Americana theme with its Bald Eagle print and is another great t-shirt from the brand. The pick of the bunch though has got to be the Edwin and Blitz Motorcycles collaboration tee which really nails the biker theme with its washed out print and features Blitz branding on the sleeve. Available instore and online really soon!

Edwin denim are loved by denim heads, streetwear enthusiasts and menswear aficionados the world over. Known for their exquisite denim and the various ways in which they have revolutionised and invigorated the denim industry, Edwin are truly a world leader and one of the best at their craft.   That's why it is so exciting to hear that they have teamed up with fellow skilled craftsmen Blitz Motorcycles for the second time. Blitz Motorcycles was founded in 2010 in Paris by Fred Jourden and Hugo Jezegabel with the sole intention of creating custom, one of a kind motorbikes with a true, gritty, old school feel. Edwin and Blitz Motorcycles have teamed up once before to create a brilliant line of motorbike inspired clothing and they are back at it again with some more cracking pieces. Check out the video below to see abit more about the collaboration and to see the clothes and the bikes in action! The first piece to hit our store are the Red Selvage ED47 reworked by the ...

  Edwin , a name synonoymous with great denim, has been at the forefront of their industry for almost 65 years now. Formed in Japan in 1947, Edwin founder Mr Tsunemi had a real passion and desire for denim, and unable to source it in his native home Japan, he looked to the USA. He begun importing used, dirty denim and laundering and mending them to then sell them onto his customers.   As the japanese manufacturing processes caught up in the late 50's and early 60's and the country began producing their own denim, Mr Tsunemi was unhappy with the expensiveness and the quality and was pushed to produce his own denim. In 1961, Mr Tsunemi created his first pair of denim jeans under the name Edwin and by 1963 he had produced the worlds heaviest ringspun denim (16oz) which featured Edwin's trademark rainbow selvedge which they continue to use to this day.  Since then Edwin have constantly been pioneering innovative new methods in denim manufactu...