KAVU - Brand Profile
KAVU's formula for living and working is simple — build fun into everything you do. So that’s where they start. KAVU creates true outdoor wear, stylish bags, wallets, and other accessories so you can express yourself and spread your good-time attitude.
KAVU is also an aviation acronym for “clear above visibility unlimited,” when there isn’t a cloud in the sky and you can see to the horizon. That limitless feeling is their guiding philosophy and the attitude they bring to all they do. It means treating every day like it’s special, and then getting out and doing whatever invigorates you and makes you smile. That’s a KAVU Day. And they want you to have as many as you can. KAVU clothing is an expression of this approach to life.
KAVU was born in Seattle in 1993. Back then, founder Barry Barr was selling the revolutionary Strapcap out of his car. Now, it’s a straight-up classic and KAVU is Local Worldwide. After all these years, they’re still stoked by the spirit in which they were founded: buckling down, pitching in, getting their hands dirty, and creating gear they’re proud to wear and even prouder to share with you.