Nike KobeSystem feat. Kanye West



You may have already seen this but those of you who haven't should definitely check out the new Nike ad campaign for the release of their new shoe the Kobe VII Supreme.  The signature shoe of basketball legend Kobe Bryant.

The series of ad focuses on Kobe Bryant as a motivational speaker holding seminars on his philosophy of "Bringing Success to the Successful".  The class attending the lectures is made up of some of the worlds most succesful individuals in their field, ranging from Richard Branson, Kanye West to Chinese mega star Wang Lee Hom.


The adverts are pretty hilarious as we see Kobe go through each level of the system with the stars. As they watch on totally confused heuses his own lessons from the court to inspire them to reach their highest potential and in some cases even berating them.

The two stand out ads for me have to be level six "Beastion" where we see Kobe lecture Kanye West on how to become even more successful by becoming a different animal and the same beast.



Secondly, in the final ad for level seven "Success at Success" we hear Richard Branson describe all of the great things he has achieved after which he his told by Kobe that he can do better.


To watch the full selection of ads check out the Nike Basketball youtube channel here.

As a streetwear store we do not stock Kobe VII Supreme's but we do have an excellent range of Nike footwear in store and online here.



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