Found the building

Right, the interesting building turns out to be an old cinema

The B-listed Govanhill Picture House opened in 1926. Built to the designs of Eric A Sutherland, it featured a unique Egyptian-styled facade, with columns and a moulded scarab above the entranceway.

Archive interior image courtesy of dusashenka

The interior sat 1,200, and although described as having stalls and balcony, the front of the 'balcony' came right down to the rear of the 'stalls' level, with a wooden dividing wall to keep the separate areas apart.

The building was sold to ABC in 1929, and remained open until 1961, from when it was used for bingo. That ended in 1974, since when the building has mainly been used as a warehouse.

However, the cinema is now derelict, and the building is on the Scottish Buildings At Risk register.
An application to demolish the building to replace it with flats, retaining just the entrance facade was passed by Glasgow City Council in 2007. No work had been done as of early 2009.

Full article is here.

Dont have a problem with turning it into flats, since the cacade is getting kept, but Glasgow Council need to raise the bar and not allow any crap tiny flats get slung up, just what Govanhill needs 1 & 2 bedroom flats starting at £130k, wheres the social affordable housing. !!!