New Brand: ALIFE - Fat Buddha Store Glasgow
After teasing with the mammoth Puma x ALIFE collab in February we are thrilled to announce that mainline ALIFE has come to Fat Buddha Store.
For those not in the know ALIFE is a concept store based out of downtown New York, it elevates itself above regular brands by focusing as much on lifestyle and art as apparel. First opening it’s door in 1999 with a modest shopfront on the Lower East Side the brand’s popularity grew in the Hip Hop, Artistic and Skate communities to form something of a cultural hub in the neighbourhood. This early success was parlayed in the early noughties with the opening of the now famous tier 0 sneaker store Alife Rivington Club. 2006 seen ALIFE expand their original lifestyle concept by sponsoring talent such as Q-Tip, Jadakiss and Moby.
ALIFE is a firm favourite on the UK streetwear scene with the classic ALIFE bubble logo or OG logo turning crews, t-shirts and zip hoodies into instant bestsellers.
February gave us our first in store taste of ALIFE with the bringing together of two streetwear giants in the ALIFE x Puma collab. The collaboration seen a varied collection of sweats, tees, shorts, bags, jackets and of course sneakers. Print lead the way in the apparel with the Rivington Club’s signature purple and red diamond logo used both impudently and selectively throughout the range. ALIFE’s spiritual home is also embedded heavily in the ALIFE x PUMA Suede that come in both white and black and feature weathered suede uppers to signify the incessant dirt of New York city.
From the mainline we have taken print tee’s featuring ALIFE’s classic branding along with screen printed graphics. Again keeping it classic we are stocking a baseball style snapback with ALIFE’s iconic branding.