Eastpak, have launched their new advertising campaign, catchily titled:
'When Was The Last Time You Did Something For The First Time'.

The older you get the smaller the chance it'll happen, so stay young and get involved, for me it was so long ago, i'll need to figure my next 'First Time' out

Visit the website at  www.whenwasthelasttimeyoudidsomethingforthefirsttime.com .


 EASTPAK, the authentic urban lifestyle brand, has unleashed its new 2012 creative campaign into the world. A celebration of the path less travelled, the campaign inspires us to seek out new experiences, break new ground and invent new ways to enrich our lives and our urban environments. Which is why every element of the 360° media campaign centers around one challenging, thought-provoking question: “When was the last time you did something for the first time?”

We all dream about the future. We all make plans. And we all make promises to ourselves. “I’ll do that one day,” we say. But most of the time we break those promises and that “one day” never comes. Developed by the Brussels-based communications agency, Satisfaction, the 2012 EASTPAK campaign is all about helping us keep those promises, by reminding us of the things that truly inspire us; by making us think about the things we really live for, and by suggesting simple ways we can live more fulfilling lives and add meaning to the cities we live in.

Because life in the city is all about transformation and metamorphosis, invention and reinvention, evolution and revolution. The urban environment is in constant flux. You can either move with it, rebel against it or give it new meaning and direction.

John Israel, Satisfaction: “We believe that by living out a new experience we share a part of ourselves with the people around us. Finding new sensations helps us find new things out about ourselves.  Looking at something differently broadens the mind, just as much as seeing something for the first time. It's all in the action, the taking of that first step. Which is why we asked members of our community (between 20 and 28) to send us their experience ideas. This information formed the basis of our campaign.” 

The 2012 European EASTPAK campaign will be released on 21st May 2012. It is a 360° media campaign containing visuals and movies filmed on location in St. Paulo by Arnaud Uyttenhove in Febuary 2012, featuring real people living out real experiences.

So what about you? When was the last time you did something for the first time?


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