WHEN WAS THE LAST TIME YOU DID SOMETHING FOR THE FIRST TIME
Eastpak, have launched their new advertising campaign, catchily titled:
'When Was The Last Time You Did Something For The First Time'.
The older you get the smaller the chance it'll happen, so stay young and get involved, for me it was so long ago, i'll need to figure my next 'First Time' out
Visit the website at www.whenwasthelasttimeyoudidsomethingforthefirsttime.com .
EASTPAK,
the authentic urban lifestyle brand, has unleashed its new 2012 creative
campaign into the world. A celebration of the path less travelled, the campaign
inspires us to seek out new experiences, break new ground and invent new ways
to enrich our lives and our urban environments. Which is why every element of
the 360° media campaign centers around one challenging, thought-provoking
question: “When was the last time you did something for the first time?”
We all dream about the future. We all make plans.
And we all make promises to ourselves. “I’ll do that one day,” we say. But most
of the time we break those promises and that “one day” never comes. Developed
by the Brussels-based communications agency, Satisfaction, the 2012 EASTPAK campaign
is all about helping us keep those promises, by reminding us of the things that
truly inspire us; by making us think about the things we really live for, and
by suggesting simple ways we can live more fulfilling lives and add meaning to
the cities we live in.
Because life in the city is all about
transformation and metamorphosis, invention and reinvention, evolution and
revolution. The urban environment is in constant flux. You can either move with
it, rebel against it or give it new meaning and direction.
John Israel, Satisfaction: “We believe that by living out a new experience we share a part of
ourselves with the people around us. Finding new sensations helps us find new things
out about ourselves. Looking at something differently broadens the mind,
just as much as seeing something for the first time. It's all in the
action, the taking of that first step. Which is why we asked members of our
community (between 20 and 28) to send us their experience ideas. This
information formed the basis of our campaign.”
The 2012 European EASTPAK campaign will be
released on 21st May 2012.
It is a 360° media campaign containing visuals and movies filmed on location in
St. Paulo by Arnaud Uyttenhove in Febuary 2012, featuring real people living
out real experiences.
So what about you? When was the last time you did
something for the first time?
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