D & AD The Copy Book by Taschen Books
D & AD Copy book is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. Tashen books and D & AD have joined forces to bring you a redisigned and updated edition of this great publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals, often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world of advertising, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner a persuasive letter or like me writing on this blog (ha,ha!). This is not simply a "must have" book for people in advertising and marketing, it is also a "should have" book for anyone who needs to involve or influence people, by webpage, on paper, or in person! This book is a truly great read, Available now here