Universal Works at Fat Buddha Store
One brand we are super excited about arriving at Fat Buddha Store is Universal Works. We welcome the brand on board , and it will be making it's first appearence next week at Fat Buddha for Autumn/Winter 2013.
The brand started out in late 2008 when Universal Works was born, with the Autumn Winter 2009 their first collection. The companys owner David Keyte work life reads like a description of the company's DNA – an early career in the Midlands, firstly as a sign writer, actually painting lettering before it all went vinyl, then in the local coal mine which, brought an understanding of real work wear, then, through fourteen years at Paul Smith, an elegant English sartorial element was added. A further five years at Maharishi brought his love of street wear into the mix.
Universal Works aims to mix the great British clothing heritage with a modern, more international feel – wearable; sustainable and affordable; clothes that reflect the personality of the owner; real honest menswear that defies the trends and whims of fashion. The ideas come from a humble blue-collar background but one that knows how to dress well and live well.
They want a brand that offers great fit and great quality at a fair price; a collection that can be stylish in an understated yet confident way; a collection about great shapes, great utility and great design, but never about overdesign. They want it to be universal in its appeal and easy enough to work for men in everyday settings at work and play.
While the move to mass production in the fashion industry has meant low priced, yet standardised, but often, good quality product, somewhere along the way it lost its soul. They want to craft clothes with love and soul and care.
They are an independent, small company and are happy and proud to be both. They approach all their work with passion and a sense of humour and at Fat Buddha Store, we are glad to have you onboard.
The brand started out in late 2008 when Universal Works was born, with the Autumn Winter 2009 their first collection. The companys owner David Keyte work life reads like a description of the company's DNA – an early career in the Midlands, firstly as a sign writer, actually painting lettering before it all went vinyl, then in the local coal mine which, brought an understanding of real work wear, then, through fourteen years at Paul Smith, an elegant English sartorial element was added. A further five years at Maharishi brought his love of street wear into the mix.
Universal Works aims to mix the great British clothing heritage with a modern, more international feel – wearable; sustainable and affordable; clothes that reflect the personality of the owner; real honest menswear that defies the trends and whims of fashion. The ideas come from a humble blue-collar background but one that knows how to dress well and live well.
They want a brand that offers great fit and great quality at a fair price; a collection that can be stylish in an understated yet confident way; a collection about great shapes, great utility and great design, but never about overdesign. They want it to be universal in its appeal and easy enough to work for men in everyday settings at work and play.
While the move to mass production in the fashion industry has meant low priced, yet standardised, but often, good quality product, somewhere along the way it lost its soul. They want to craft clothes with love and soul and care.
They are an independent, small company and are happy and proud to be both. They approach all their work with passion and a sense of humour and at Fat Buddha Store, we are glad to have you onboard.
Comments