Puma x Alife - 2 Streetwear Giants Come Together

This summer brings you a blockbuster, not the movie kind, but the streetwear kind, the masters of German footwear, have been raising eyebrows the past year with the expansion of the cream footwear range, and the 2nd colab of this year from Puma teams them upwith the masters of American streetwear, Alife.

Puma x Alife a clothing & apparel clash, that is a bit OTT, typical Alife, typical Puma footwear, 

Alife are now considered the elder statesmen of streetwear, up there with Undefeated and Supreme, when it comes to talking about streetwear, you can't talk for long before the name Alife comes up, when you talk about footwear, the same thing happens with Puma, a footwear giant.  It seems that these two brands are a perfect fit.


Here we have one of the shots we have taken for the Fat Buddha Store Instagram account, you will find here all the studio shots we take to represent the brand and get the product looking its best


From the Puma x Alife collaboration comes a robust backpack built from polyester and features twin exterior pouches, dual plastic buckle mechanism, a large main compartment with drawstring closure plus a multitude of various branding throughout. Padded and curved shoulder straps ensure comfort during wear.


From the exclusive Puma x Alife collaboration, the ARC Savanah jacket is a throwback running jacket made from a showerproof nylon with a cotton lining. Complete with retractable hood and front pouch the Savanah includes the unmistakeable geometric print synonomous with the NY brand and is tied together with reflective branding and detailing.


Straight from the Puma x Alife collaboration, the AOP t-shirt is built from 100% cotton, features the iconic all-over diamond print and flaunts bold Alife branding on the chest alongside more subtle lettering on the reverse neck and hem.


Straight from the Puma x Alife collaboration, the AOP t-shirt is built from 100% cotton, features the iconic all-over diamond print and flaunts bold Alife branding on the chest alongside more subtle lettering on the reverse neck and hem.



 As part of the exclusive Puma x Alife collaboration, the ARC Crew sweat is made from a cotton/polyester blend and features the trademark diamond print synonomous with the Rivington Club elite. The crew has super soft ribbed cuffs, collar & hem while printed graphics can be found on the chest as well as either sleeves.



As part of the exclusive Puma x Alife collaboration, the classic Puma Suede has been aesthetically altered by NY streetwear kingpins in the form of a slightly weathered sole unit, as well as lightly beaten suede uppers which reflects the true grit of the streets of New York. Gold foil Alife branding can be found tying up the shoe.


As part of the exclusive Puma x Alife collaboration, the classic Puma Suede has been aesthetically altered by NY streetwear kingpins in the form of a slightly weathered sole unit, as well as lightly beaten suede uppers which reflects the true grit of the streets of New York. Gold foil Alife branding can be found tying up the shoe.


As part of the Puma x Alife collaboration, the ARC short is made from a waterproof nylon shell plus a soft cotton/polyester lining. Twin front zips benefit from zip closure while an all over reflective diamond print is used throughout. Subtle branding on the front and rear ties up the short effectively.



And to finish up this blog post is another photo from the instagram account, on our instagram account, you'll find a wide mix of product shots, studio shots, lookbook imagery, photos of the store and a whole range of other great photographs.

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