Hellfire Couture

Had a squink in the window of the new Hellfire store on Queen street, its down towards Argyle St and on the same side as their existing unit.

Firstly, what a great sign, it looks amazing while they haven't done much to fit it out from what was there, it looks great, some nice lil touches and the shop looks great.

The brand mix seems to be spot on for Michaels customer and he was right to do this unit, take the higher end product out the west nile st store and give it space to look good and open it up to a wider audiene, hes taken a few chances here, Ed Hardy was a major surprise to me, but from what ive heard its selling fast & furious for him.

Good to see an independant retailer doing well, and with 3 units in Glasgow, all with their own identity, wish him all the best.
To think he started with the wee shop on West Nile St, now he has opened up 2 more big units, wish i had his cash, but hes out there doing things and making it happen, must admit im a bit jealous but power to him.
Look out for mad Silvy in the new unit, staff are all glammed up in there.
The old shop in West Nile St, looks like a new store, very neat, new till, lots of space and bright, pulling all the stuff out has allowed it to look 100 times better and the 50's horror theme has been well executed.
SO pop in to the new store for a wee swatch http://www.myspace.com/hellfire_clothing


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